The Manager Marketing Tool Kit: prepared by Wells Fargo Prime Serivces Capital Introduction is a 40-page guide for the new or emerging manager that features a brief overview on a wide range of topics from planning your marketing to implementation. Even if you’re an established manager, the guide presents a great refresher to the basics. The overview includes:
- Marketing Overview: Marketing Definition, Stages of Hedge Fund Growth, Spectrum of Investors
- Preparing to Market: Necessary Nine, Marketing Materials, Investor Due Diligence
- How to Market to Investors: Targeting Investors, Events, Road Shows, Databases, Industry Publications
- Strategic Investor Overview: Seeders, Hedge Fund Platforms, Seperately Managed Accounts, Alternative Mutual Funds
- Implementation
Download: Manager Marketing Tool Kit – courtesy of Wells Fargo Prime Serivces Capital Introduction