Turns out, you do. With more than six- thousand hedge funds operating in the United States alone, all seeking the same funding dollars, a well-designed marketing campaign has become critical. Strong marketing materials convey a level of professionalism and dedication to an investor.
Relying solely on returns or word-of-mouth as a means of asset-raising has become a thing of the past. Your target audience is evaluating hundreds of managers annually and reviewing thousands of pages of material in the process. As a result, managers determined to raise assets need to spend the time and resources necessary to develop a compelling and convincing case, while at the same time avoiding the pitfalls that could give a prospective investor fodder for rejection.
Not convinced yet? Earlier this year the Securities and Exchange Commission lifted a decades-old ban that prevented hedge funds from marketing to “accredited investors.” The SEC estimates that
approximately 8.7 million U.S. households or 55 trillion dollars of previously untapped investors are now available to help hedge funds grow their assets. The smaller funds now have a new source of potential capital thanks to the SEC. With the larger funds focused on bigger, institutional clients, smaller hedge funds can focus on marketing towards this new niche. The question now becomes: are your marketing materials and website presence strong enough to stand out from the crowd? Be sure your marketing is as good as your product. Put your marketing plan into the hands of someone familiar with the industry regulations and stipulations. Presenting your fund in a professional and succinct manner will garner interest and attention, and can turn prospects into investors.
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About Alpha Designed:
Alpha Designed is a Chicago-based marketing firm specializing in navigating the intricacies centered on the hedge fund and CTA community. With over 23 years of financial industry experience, Alpha Designed is unmatched in providing a seamless experience in defining the unique identities of our clients. Be it an emerging or fully established fund, use of professionally designed marketing materials, monthly performance reviews and web presence will ensure that your story is presented in the most concise, professional, and compelling manner.